Old VS New

When speaking to online professional marketers they will always refer you to the power behind social media marketing. On the other hand, traditional business owners from past generations would argue that social media is not as importance and that their business was established without this fad that so many people are going crazy over. You ask yourself; who is right and who is wrong? Business owners would have established their businesses without the help of such tools such as Facebook, Instagram, google and more and were as successful and sometimes eve?  more than the modern-day entrepreneurs. We ask ourselves if social media is truly necessary? Is traditional marketing more relevant in the age that we currently find ourselves in? There must be a middle ground found in order to be the most productive and effective.

 

 

Is It Really Free?

It is said that one of greatest benefits of online marketing is the fact that the utility is completely free. Though this fact may be true on certain platforms when we consider the number of hours spent on building a specific profile and maintaining that profile in order to ensure that it is kept up to date we see that it is more than monetary value. Infographics must also be created on a regular basis in order to maintain a fresh modern look that speaks to clients. An online marketing specialist must always keep up with other sites to see what can be added or removed to get more views. The content used for social media is also very important. A lot of work goes into creating content that is relevant to the customers and keeps them informed.

 

Other Important Information

Regardless of the certainty that people may have in regard to offering “sound advice” that will work for your online marketing campaign it does not come that easily.  A lot of work and research must come into play in order to get a true understanding of the domain that you are getting yourself into.  There’s no cookie cutting recipe for online marketing as every niche must be approached with a different strategy. Every business is unique and has a different make up and a different platform. A business for someone like Kevin Sheehan would not be approached the same way for a middle sized business.  What matters most with social media is the number of followers that you have with your company or your profile. In the beginning stages it may seem discouraging as there probably will not be a lot of like and followers in general but with work and consistency those numbers will increase over time. You will also have a very high amount of data in terms of consumer behaviours, demographics and pertinent information that will enable the success of your company. At all times you will have to keep up to date with the information as at times it will become obsolete. Online marketing is not as straight forward as it may seem a lot of work goes into it. Once mastered it is a very rewarding tool to utilize for the success of any company.

 

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